The ________ is the most important element of a direct response print advertisement.
A) headline
B) body copy
C) response device
D) insert
Correct Answer:
Verified
Q11: An advertisement that is normally positioned at
Q12: Marketers are able to select specific types
Q13: The placement of a funeral service inquiry
Q14: Star Supermarkets want to place direct response
Q15: Since newspapers do not have the degree
Q17: Direct mail costs usually include _.
A)postage fees
B)computer
Q18: According to your text, _ are not
Q19: The typical response from takeone rack inserts
Q20: _ is not among the disadvantages of
Q21: Magazine direct response copy starts with a
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