Since newspapers do not have the degree of selectivity most newspaper advertising messages are kept_____.
A)segmented
B)targeted
C)generic
D)boring

Name: Since newspapers do not have the degree of selectivity most newspaper advertising messages are kept_____. A)segmented B)targeted C)generic D)boring
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Newspaper advertising must appeal to a broad audience due to the medium's lack of selectivity, hence messages are often kept generic to cater to the wide range of readers.

Since Newspapers Do Not Have the Degree of Selectivity Most