The placement of a funeral service inquiry ad adjacent to the obituaries is an example of _____.
A)timing
B)positioning
C)emotional appeal
D)segmentation

Question

Quizplus · Accepted Answer

Positioning refers to the strategic placement of an advertisement in a location where it is most likely to be seen by the target audience or where it is contextually relevant. Placing a funeral service inquiry ad next to the obituaries ensures it is seen by people who are currently in need of funeral services, making it a clear example of positioning.

The Placement of a Funeral Service Inquiry Ad Adjacent to the Obituaries