Direct marketers feel "it's not creative unless it sells something."
Correct Answer:
Verified
Q14: The key objective of creative copy for
Q15: Which of the following statements is false
Q16: Which of the following is a potential
Q17: According to the text, the first step
Q18: The creative process for any direct response
Q20: Direct marketers always relate the costs of
Q21: A formula used a great deal by
Q22: The use of ink through color, gloss,
Q23: The KISS principle deals with keeping the
Q24: Effective radio advertisements contain easy to remember
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