According to the text, the first step in creating an Internet promotion is to ______.
A) conduct research about the target customer
B) determine the appropriate links to feature on the home page
C) disseminate incentives for the prospect to visit a company's Web site
D) determine the sequencing of each visit with clicks and links
Correct Answer:
Verified
Q12: Which of the following is not a
Q13: According to the text, direct response copywriting
Q14: The key objective of creative copy for
Q15: Which of the following statements is false
Q16: Which of the following is a potential
Q18: The creative process for any direct response
Q19: Direct marketers feel "it's not creative unless
Q20: Direct marketers always relate the costs of
Q21: A formula used a great deal by
Q22: The use of ink through color, gloss,
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