Which of the following statements is false with regard to the "big idea" in direct response copywriting?
A)The big idea should become the company's tagline.
B)The big idea should be used throughout the promotional campaign.
C)The big idea should be detailed to convey product specifications.
D)The big idea is the unique selling point.

Question

Quizplus · Accepted Answer

The big idea in direct response copywriting is meant to capture attention and convey the unique selling proposition, not to detail product specifications.

Which of the Following Statements Is False with Regard to the "Big