A new campaign gets your attention because the people shown in the ad seem a lot like you. This is known as:
A) The compatibility approach
B) Social exchange theory
C) Social marketing
D) Source homophily

Name: A new campaign gets your attention because the people shown in the ad seem a lot like you. This is known as: A) The compatibility approach B) Social exchange theory C) Social marketing D) Source homophily
Brand: Quizplus
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Question

Quizplus · Accepted Answer

The Answer is D

A New Campaign Gets Your Attention Because the People Shown