Which of the following factors that lead to customer switching behaviour is considered a core service failure?
A) billing errors
B) conflict of interest
C) waiting for service
D) price increases
E) reluctant response

Question

Quizplus · Accepted Answer

Billing errors are considered a core service failure because they directly relate to the fundamental aspect of the service transaction - the accurate and fair exchange of value (payment for services). Core service failures are those that directly impact the primary service offering, and billing errors can significantly undermine trust and satisfaction, leading to customer switching behavior.

Which of the Following Factors That Lead to Customer Switching