A niche firm that specializes in customizing its products for individual customers is known as a ________.
A) vertical-level specialist
B) specific-customer specialist
C) channel specialist
D) job-shop specialist
E) customer-size specialist

Question

Quizplus · Accepted Answer

A job-shop specialist is a niche firm that specializes in customizing its products for individual customers based on their specific requirements. Job-shops usually produce small batches of goods or services for different customers, thereby offering a high degree of customization.

A Niche Firm That Specializes in Customizing Its Products for Individual