Which of the following best describes Theodore Levitt's suggestion?
A) Imitation is wrong and should be punished.
B) Innovation is not possible without substantial imitation.
C) Product imitation might be as profitable as a strategy of product innovation.
D) Innovation cannot begin unless dissatisfaction with imitation occurs.
E) Imitation should be against the law because of the intellectual property decision involved.

Question

Quizplus · Accepted Answer

Levitt suggests that product imitation can be as profitable as product innovation, indicating that companies should consider both strategies for their success. He does not advocate for punishment, nor does he suggest that imitation is necessary for innovation or that innovation cannot occur without dissatisfaction with imitation. There is no mention of advocating for laws against imitation.

Which of the Following Best Describes Theodore Levitt's Suggestion