An alternative to being a market follower in a large market is to be a leader in a small market. This type of competitor is called a(n)
A) guerilla marketer.
B) strategic clone.
C) market nicher.
D) marketing knave.
E) segment king.

Question

Quizplus · Accepted Answer

A market nicher is a competitor that focuses on a small, specialized market segment and becomes the leader in that space. This allows them to avoid direct competition with larger companies and potentially become more profitable by serving unique customer needs. Guerrilla marketing refers to a creative and unconventional approach to marketing, while strategic clone, marketing knave, and segment king are not commonly used terms.

An Alternative to Being a Market Follower in a Large