There are at least two key consumer desirability criteria for PODs (points-of-difference): relevance, and
A) non-technological.
B) presentation style.
C) believability.
D) information content.
E) economy.

Question

Quizplus · Accepted Answer

Believability is a crucial factor for PODs because consumers want to trust the information being presented. The other options (non-technological, presentation style, information content, and economy) may also be important, but they are not as essential as relevance and believability.

There Are at Least Two Key Consumer Desirability Criteria for PODs