[Solved] Which of the Following Terms Is Most Closely Associated with the Following

Question 10
Multiple Choice
Question 10

Which of the following terms is most closely associated with the following statement: "attributes or benefits consumers strongly associate with a brand, positively evaluate, and believe that they could not find to the same extent with a competitive brand"?

A) points-of-value
B) brand concept
C) points-of-parity
D) points-of-difference
E) brand image

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