Which of the Following Terms Is Most Closely Associated with the Following
Which of the following terms is most closely associated with the following statement: "attributes or benefits consumers strongly associate with a brand, positively evaluate, and believe that they could not find to the same extent with a competitive brand"?
B) brand concept
E) brand image
Cascades's consumer paper products has a unique point of difference it can shout out to its current and prospective customers. The difference is that its products are
A) truly good for the environment.
B) produced in Canada.
C) the most absorbent on the market.
D) available in an array of colours.
E) better value than competitors'.
As a marketing manager, which of the following would be the best purpose for your organization's competitive points-of-parity?
A) to rationalize competitive points-of-difference
B) to negate competitive points-of-difference
C) to emphasize competitive points-of-difference
D) to globalize competitive points-of-difference
E) to point out competitive points-of-difference
________ are associations that are not necessarily unique to the brand but may in fact be shared with other brands.
A) Brand cells
B) Points-of-competitive field
D) Brand positions