In order to derive a fresh approach to gaining consumer insights to differentiating products and services, a list of questions that help to identify new, customer-based points of differentiation. By examining customers' entire experience with a product or service the ________ they can uncover positioning opportunities.
A) consumption chain
B) brand attributes
C) personnel differentiation
D) negative correlations
E) channel differentiation

Question

Quizplus · Accepted Answer

The consumption chain refers to the entire experience a customer has with a product or service, from initial awareness and consideration to purchase, usage, and disposal. By examining this chain, marketers can identify new points of differentiation that are based on customers' needs and preferences. This can help companies to create unique and compelling value propositions that resonate with their target audience.

In Order to Derive a Fresh Approach to Gaining Consumer