A ________ is the set of all brands and brand lines a particular firm offers for sale to buyers in a particular category.
A) brand concept
B) brand partition
C) brand position
D) brand portfolio
E) brand image

Question

Quizplus · Accepted Answer

A brand portfolio refers to the overall set of brands and brand lines offered by a company in a particular product category. It includes all the products and services that are sold under the company's brand name. The brand portfolio is a key consideration for companies as they develop their branding strategies, as it helps them to determine how to allocate resources and position themselves in the marketplace.

A ________ Is the Set of All Brands and Brand