If an organization has as one of its objectives to collect information from consumers over time, the organization will most likely use a technique called ________ to accomplish the desired objective.
A) nonmetric-multidimensional scaling
B) internal branding
C) brand visualization
D) Likert scaling
E) tracking studies

Question

Quizplus · Accepted Answer

Tracking studies are used to collect information from consumers over time. These studies involve repeated measurements of the same variables over a period. This approach allows organizations to examine patterns and changes in consumer behavior or attitudes over time, which helps to identify trends and make informed decisions based on customer needs and preferences.

If an Organization Has as One of Its Objectives to Collect