Two advantages of ________ are that they can facilitate new-product acceptance and provide positive feedback to the parent brand and company.
A) brand dilutions
B) brand extensions
C) brand audits
D) product licensing
E) individual-names strategies

Question

Quizplus · Accepted Answer

Brand extensions can help facilitate new-product acceptance because consumers are already familiar with and trust the parent brand, making them more likely to try the new product. Additionally, a successful brand extension can provide positive feedback to the parent brand and company, increasing their overall reputation and credibility.

Two Advantages of ________ Are That They Can Facilitate New-Product