A parent brand that is associated with multiple products through brand extensions is also called a(n)________.
A) category brand
B) family brand
C) subbrand
D) extension brand
E) line brand

Question

Quizplus · Accepted Answer

A family brand, also known as a parent brand, is associated with multiple products through brand extensions. It helps in creating a strong brand identity and uniformity across all product categories.

A Parent Brand That Is Associated with Multiple Products Through