________ is endowing products and services with the power of a brand.
A) The branding concept
B) Brand partitioning
C) Brand positioning
D) Brand image
E) Branding

Question

Quizplus · Accepted Answer

The process mentioned in the question refers to branding. Branding is the practice of creating a name, symbol, or design that identifies and differentiates a product from other products. It is the process of endowing products and services with the power of a brand. Options A, B, C, and D are related concepts to branding but do not capture the essence of the process described.

________ Is Endowing Products and Services with the Power of a Brand