Brand ________ is the added value endowed to products and services.
A) preference
B) equity
C) loyalty
D) benefits
E) satisfaction

Question

Quizplus · Accepted Answer

Brand equity refers to the added value that a brand name provides to a product or service beyond the functional benefits it offers. It can be achieved through brand awareness, brand loyalty, perceived quality, and the brand's association with certain attributes or emotions. Therefore, brand equity is the best choice among the given options.

Brand ________ Is the Added Value Endowed to Products and Services