If your assignment was to create a "value proposition" and product-price positioning strategy based on the segment's unique customer needs and characteristics, you would be in which of the following steps of the segmentation process?
A) segment "acid-test"
B) segment positioning
C) needs-based segmentation
D) segment identification
E) segment attractiveness

Question

Quizplus · Accepted Answer

Segment positioning involves creating a value proposition and product-price positioning strategy based on the unique needs and characteristics of the target segment. This step comes after segment identification and needs-based segmentation, and before evaluating segment attractiveness with the acid-test.

If Your Assignment Was to Create a "Value Proposition" and Product-Price