How can a marketer overcome the negative effects of commoditization?
A) convince target consumers that the firm's products are as good as those of competitors
B) convince target consumers that price is irrelevant in determining quality
C) convince target customers that all the products in the market are equivalent
D) convince target consumers that the firm's products are different from those of competitors
E) convince target customers that buying the highest-priced product is no guarantee of quality

Question

Quizplus · Accepted Answer

A marketer can overcome the negative effects of commoditization by convincing target consumers that the firm's products are different from those of competitors. This can involve highlighting unique features, emphasizing the brand's values or mission, or creating a strong emotional connection with the target audience. By differentiating the product from others on the market, the marketer can communicate the value of the brand and justify a higher price point.

How Can a Marketer Overcome the Negative Effects of Commoditization