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The Fate of Goodyear Tire Company Depends on Getting Contracts

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Question 15
Multiple Choice
arrowQuestion 15arrow
Multiple Choice

The fate of Goodyear Tire Company depends on getting contracts from a few major automakers. This illustrates which characteristic of the business market?


A) fewer larger buyers
B) geographically concentrated buyers
C) multiple sales calls
D) close supplier-customer relationship
E) professional purchasing

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