Webster and Wind define ________ as the decision-making process by which formal organizations establish the need for purchased products and services and identify, evaluate, and choose among alternative brands and suppliers.
A) inventory control
B) organizational buying
C) marketing channels
D) demand-oriented buying
E) purchasing

Question

Quizplus · Accepted Answer

Webster and Wind define organizational buying as the decision-making process by which formal organizations establish the need for purchased products and services and identify, evaluate, and choose among alternative brands and suppliers. Therefore, option B is the correct answer to this question.

Webster and Wind Define ________ as the Decision-Making Process by Which