With the ________ heuristic, the consumer sets a minimum acceptable cutoff level for each attribute and chooses the first alternative that meets the minimum standard for all attributes.
A) primary
B) lexicographic
C) conjunctive
D) elimination-by-aspects
E) secondary

Question

Quizplus · Accepted Answer

The conjunctive heuristic involves setting a minimum acceptable standard for each attribute and selecting the first alternative that meets the minimum standard across all attributes. This strategy is useful when the consumer wants to ensure that all attributes are met to a certain level before making a decision.

With the ________ Heuristic, the Consumer Sets a Minimum Acceptable