Even if consumers form brand evaluations, two general factors can intervene between the purchase intention and the purchase decision. One of these is unanticipated situational factors. What is the other?
A) amount of purchasing power
B) short-term memory capabilities
C) attitudes of others
D) ability to return merchandise
E) the self-concept

Question

Quizplus · Accepted Answer

The other factor that can intervene between the purchase intention and the purchase decision is the attitude of others. This can include the opinions of family, friends, or even strangers that may influence the consumer's decision-making process.

Even If Consumers Form Brand Evaluations, Two General Factors Can