A good illustration of a critical life event or transition that might impact a consumer's behaviour is a divorce.

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A divorce is a significant life event or transition that can greatly affect a consumer's behavior, such as changes in spending habits, social activities, and personal priorities. It can also cause emotional distress and financial instability, which can have an impact on consumer decision-making. Therefore, marketers should be aware of these changes and adjust their marketing strategies accordingly to meet the evolving needs and preferences of divorced consumers.

A Good Illustration of a Critical Life Event or Transition