Royal Caribbean uses its database to offer spur-of-the-moment cruise packages to fill all the berths on its ships. It focuses on retired people and single people because they are more able to make quick commitments. This is an example of opportunities presented by
A) advertising.
B) frequency programs.
C) reactive marketing.
D) mail catalogs.
E) datamining.

Question

Quizplus · Accepted Answer

This is an example of datamining, as Royal Caribbean is using its database to identify and target specific customer groups with targeted and timely offers.

Royal Caribbean Uses Its Database to Offer Spur-Of-The-Moment Cruise Packages