CRM tends to be used less often by ________, although some have built databases for certain brands.
A) companies whose customers have highly differentiated needs
B) consumer packaged-goods companies
C) service providers
D) companies that do a lot of cross-selling
E) business marketers

Question

Quizplus · Accepted Answer

Consumer packaged-goods companies tend to use CRM less often because they have a large customer base and their products are often sold through intermediaries rather than directly to consumers. However, some of these companies have built databases for certain brands.

CRM Tends to Be Used Less Often by ________, Although