The major responsibility for identifying significant marketplace changes falls to
A) the Canadian Marketing Association.
B) industry lobby groups.
C) the marketing research industry.
D) the company's marketers.
E) Statistics Canada.

Question

Quizplus · Accepted Answer

The company's marketers have the primary responsibility for identifying significant marketplace changes as they are responsible for understanding their target audience, monitoring industry trends, and analyzing consumer behavior, all of which are critical to identifying changes in the market.

The Major Responsibility for Identifying Significant Marketplace Changes Falls to