As the manager of an organization that is attempting to build a marketing information system (MIS), you have been informed that a MIS is built upon three fundamental information sources. The sources are ________, marketing intelligence activities, and marketing research.
A) internal company records
B) secondary data from government sources such as the Better Business Bureau
C) databases found on the Internet
D) consultant reports
E) external records and documents

Question

Quizplus · Accepted Answer

Internal company records, along with marketing intelligence activities and marketing research, are the three fundamental information sources upon which a Marketing Information System (MIS) is built. Internal records provide valuable data on sales, customer profiles, inventory levels, and financial records, which are crucial for making informed marketing decisions.

As the Manager of an Organization That Is Attempting to Build