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When a Marketer "Mines" His or Her Company's Database, Fresh

Question 18
Multiple Choice
arrowQuestion 18arrow
Multiple Choice

When a marketer "mines" his or her company's database, fresh insights can be gained into neglected customer segments, ________, and other useful information.

A) possible new inventions
B) recent customer trends
C) long-term competitive trends
D) possible new technologies
E) new primary data possibilities

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