Attractiveness of the source becomes less important when:
A) the consumer values the credibility of the source.
B) the consumer does not have motivation.
C) when the source is the same gender as the consumer.
D) when the source is younger than the consumer.

Question

Quizplus · Accepted Answer

When a consumer values the credibility of the source, the attractiveness becomes less important. This is because the consumer is more concerned about the reliability of the information and the expertise of the source.

Attractiveness of the Source Becomes Less Important When