The ____________ is a model which proposes that there are two routes,central and peripheral,that an individual may take when processing a message.
A) Elaboration Likelihood Model
B) Yale Model of Communication
C) Hovland Model of Communication
D) Heuristics Model of Communication

Question

Quizplus · Accepted Answer

The Elaboration Likelihood Model proposes that there are two routes, central and peripheral, that an individual can take when processing a message. This model suggests that people can either engage in detailed elaboration of the information presented (central route) or they can rely on superficial cues such as the communicator's attractiveness or expertise (peripheral route) to make judgments about the message.

The ____________ Is a Model Which Proposes That There Are