A fear-based appeal would be most UNSUCCESSFUL when:
A) people are so afraid of the message that they feel too hopeless to act.
B) the appeal puts the audience on the defensive.
C) they attempt to prevent a negative outcome.
D) either people are so afraid of the message that they feel too hopeless to act or when the appeal puts the audience on the defensive.

Question

Quizplus · Accepted Answer

Fear-based appeals are least effective when they either cause the audience to feel too hopeless to act (due to excessive fear) or when they make the audience defensive, as both reactions can lead to rejection of the message rather than the intended behavior change.

A Fear-Based Appeal Would Be Most UNSUCCESSFUL When