Which type of consumer decision-making process will most likely result in an impulse buy?
A) Extended problem solving
B) Habitual decision making
C) Utilitarian shopping
D) Limited problem solving
E) Composite segmentation

Question

Quizplus · Accepted Answer

A common type of limited problem solving is impulse buying, or unplanned purchases, which is a buying decision made by customers on the spot after seeing the merchandise.

Which Type of Consumer Decision-Making Process Will Most Likely Result