When customers have some prior experience with the product and their risk is moderate, like the purchase of a new frying pan, they engage in
A) extended problem solving.
B) cross-shopping.
C) contemplation.
D) habitual decision making.
E) limited problem solving.

Question

Quizplus · Accepted Answer

Limited problem solving is a purchase decision process involving a moderate amount of effort and time. Customers engage in this type of buying process when they have had some prior experience with the product or service and their risk is moderate.

When Customers Have Some Prior Experience with the Product and Their