People engage in extended problem solving
A) to avoid too much time and effort in making the decision.
B) because they have little knowledge about the product.
C) to make an impulse purchase.
D) because retailers influence them by providing so much information.
E) because it is easier than making an inappropriate purchase.

Question

Quizplus · Accepted Answer

Customers engage in extended problem solving when they are making a buying decision to satisfy an important need or when they have little product knowledge about the product or service.

People Engage in Extended Problem Solving