Which of the following is most clearly an example of process innovation?
A) A donut chain develops a method that enables donuts to be baked in 15 minutes rather than the standard 30 minutes.
B) A company that manufactures canned soups introduces a line of canned soups with new flavors and seasonings.
C) A major motion picture studio releases a new 3D movie.
D) A tire manufacturer develops a tire that re-inflates itself instantly when punctured.

Question

Quizplus · Accepted Answer

A donut chain developing a method to bake donuts in half the time is a clear example of process innovation as it is a change in the way the donuts are produced and can potentially increase efficiency and reduce costs. The other options are examples of product innovation, marketing innovation, and technology innovation, respectively.

Which of the Following Is Most Clearly an Example of Process