Phoenix System's desktop is almost in its saturation stage and is mostly being adopted by laggards in the computer market.The company must ensure that its marketing message:
A) is high on technical content.
B) stresses on simplicity and reliability of the desktop.
C) stresses on the leading-edge nature of the desktop.
D) reaches the audience through an expensive marketing channel.

Question

Quizplus · Accepted Answer

As the market for Phoenix System's desktop is mostly being adopted by laggards, the marketing message should stress on simplicity and reliability of the desktop. This message is likely to resonate better with the target audience and make them more likely to adopt the desktop. High technical content and leading-edge nature may not be as attractive to this demographic, and an expensive marketing channel may not be necessary.

Phoenix System's Desktop Is Almost in Its Saturation Stage and Is