In the context of a firm's product diffusion curve,when there is a chasm between the early adopters and early majority customers:
A) the firm must reduce its production capacity.
B) the firm should improve its efficiency to target the mass market.
C) the early majority market becomes saturated.
D) the early majority market is ready to buy the product.

Question

Quizplus · Accepted Answer

When there is a chasm between the early adopters and early majority customers, it means that the product is struggling to gain traction among the mainstream market. In this case, the firm should focus on improving its efficiency to target the mass market. This could include refining the product, improving marketing efforts, and offering better pricing or incentives to attract the early majority customers. By doing so, the firm can bridge the chasm and successfully reach the broader market.

In the Context of a Firm's Product Diffusion Curve,when There