Which of the following is true of innovators and early adopters?
A) They are unwilling to take risks and to pay high prices.
B) They may demand considerable customization and technical support.
C) They are more likely to respond to marketing that communicates the product's completeness.
D) For this market segment, detailed technical information is not as important as using market channels with high reach and high credibility.

Question

Quizplus · Accepted Answer

Innovators and early adopters are typically tech-savvy and demanding customers who may require considerable customization and technical support. They are generally willing to take risks and pay high prices for new and innovative products. Providing them with detailed technical information can also be important in gaining their trust and interest in the product. However, using market channels with high reach and high credibility is also important for reaching this segment of customers. The statement in option C is somewhat true but not necessarily unique to innovators and early adopters.

Which of the Following Is True of Innovators and Early