We can classify marketing research studies according to:
A) The SIC codes
B) NAICS codes
C) Census classifications
D) how they are used: to generate marketing actions, to determine problems and opportunities, etc.
E) The MRA Classification of Marketing Research Studies

Question

Quizplus · Accepted Answer

Classifying marketing research studies according to how they are used is a more comprehensive and practical approach as it helps identify the purpose and goals of the study. The other options are industry classifications and do not necessarily provide insight into the research study itself. The MRA Classification of Marketing Research Studies is also a valid classification system, but it is not as widely recognized as the usage-based classification.

We Can Classify Marketing Research Studies According To