Which of the following is the best statement reflecting the purpose of marketing research?
A) to provide consumers with information they need to evaluate products and services at a profit
B) to provide information that improves profitability
C) to link the environments to the firm
D) to link target markets to specific decision makers at all levels within firms
E) to link the consumer to the marketer by providing information that can be used in making marketing decisions

Question

Quizplus · Accepted Answer

The purpose of marketing research is ultimately to link the consumer to the marketer by providing information that can inform marketing decisions. Option A is incorrect as it focuses solely on providing information to consumers, not the marketer. Option B is too narrow, as the purpose of marketing research is not solely financial profit, but rather improving overall effectiveness and success of marketing initiatives. Option C is too broad, as it does not specifically address the role of marketing research. Option D is incorrect, as it focuses solely on linking target markets to decision makers, without mentioning the crucial role of consumer insights.

Which of the Following Is the Best Statement Reflecting the Purpose