The AMA has defined marketing research. Which of the following is NOT one of the uses of marketing research?
A) to identify and define marketing opportunities and problems
B) to solve general, not specific, marketing problems
C) to generate, refine, and evaluate marketing actions
D) to monitor marketing performance
E) to improve marketing as a process

Question

Quizplus · Accepted Answer

Marketing research is used to solve specific marketing problems, not general ones.

The AMA Has Defined Marketing Research