Which of the following best illustrates one of the uses of marketing research, monitoring marketing performance?
A) marketing research managers closely overseeing the work of subordinates in the marketing research industry
B) describing the return on investment of firms using/not using marketing research
C) tracking research that monitors how well products are performing in the marketplace
D) providing closed-circuit TV to monitor the actions of marketing researchers practicing in the field
E) setting up a consumer complaints system

Question

Quizplus · Accepted Answer

Monitoring marketing performance involves tracking how well products are performing in the marketplace, which is a part of marketing research. This can include conducting surveys, analyzing sales data, and monitoring customer feedback to identify areas of improvement and make data-driven decisions. The other options do not directly relate to monitoring marketing performance.

Which of the Following Best Illustrates One of the Uses