The key reason that the marketing concept has been recognized as the "right philosophy" is that it:
A) is well established in the marketing literature
B) has been recommended by successful marketing executives
C) always focuses on the consumer
D) does not rely on high-pressure selling
E) recognizes that profits are a result of sales volume

Question

Quizplus · Accepted Answer

The marketing concept is the philosophy of focusing on meeting the needs and wants of the consumer. By placing the consumer at the center of all marketing efforts, companies are able to create products and services that are tailored to specific customer segments, leading to increased sales and profits. This focus on the consumer is the key reason that the marketing concept has been recognized as the "right philosophy."

The Key Reason That the Marketing Concept Has Been Recognized