Which of the following best illustrates the Service-Dominant Logic for Marketing?
A) Decision makers should know their firms' core competencies.
B) Decision makers need to know how to measure service satisfaction.
C) Decision makers need to know how to directly control ROI.
D) Service-Dominant Logic for Marketing means that internal service is more important than external service.
E) Service should be more important than product quality.

Question

Quizplus · Accepted Answer

Service-Dominant Logic emphasizes understanding and leveraging a firm's core competencies to co-create value with customers, rather than focusing solely on tangible products or services.

Which of the Following Best Illustrates the Service-Dominant Logic for Marketing