Which of the following buying situations is most consistent with routinized response behaviour?
A) Ian buying his first pair of basketball shoes
B) Molly buying a new set of tires for her car
C) Aaron buying a new fishing rod and reel
D) Stephanie buying bottled water
E) Bryan buying a new software program

Question

Quizplus · Accepted Answer

Routinized response behavior is a type of consumer decision-making process where consumers have previous experience with buying a product and the involvement level is low. In this scenario, buying bottled water is a routine purchase for Stephanie as she may have bought it before and it requires minimal cognitive effort. The other buying situations involve higher involvement levels or a first-time purchase (such as Ian buying his first pair of basketball shoes).

Which of the Following Buying Situations Is Most Consistent with Routinized