A group of brands that a consumer views as alternatives for possible purchase is called a(n)
A) evoked set.
B) acceptance group.
C) brand preference.
D) selective retention group.
E) evaluation criteria.

Question

Quizplus · Accepted Answer

An evoked set is a group of brands that a consumer views as alternatives for possible purchase based on their previous experiences, preferences, and beliefs.

A Group of Brands That a Consumer Views as Alternatives